Sunrype+Fruit+Mirror

Description
The Sunrype Fruit Mirror is an interactive advertisement that encourages people to stop and interact with the object. The advertisement includes the element of "play" and "fun" to an ordinary public space, such as a shopping mall. Users are encouraged to engage in installment by moving in front of it to see what they would look like if they were made up of tiny pieces of fruit. This project has been installed in multiple malls across Canada, an environment filled with consumers. The main purpose is to advertise Sunrype's fruit beverage products and more specifically the launch of their new packaging.

How Does It Work?
The Sunrype Fruit Mirror is essentially an advertisement billboard equipt with a webcam and a computer to create a video. The webcam which is placed at the top of the billboard captures the movement that's happening in front of it where it then processes that information and displays the same image on the screen, but as a video comprised of tiny little pieces of fruit.

media type="custom" key="4730967" More [|Videos]

Analysis
The development of this simple advertisement tool