Eyeclick_benchmark

=...presenting Eye Step= media type="youtube" key="rc-r4l0z66A" height="308" width="377"media type="youtube" key="QVWdlGtNnfI" height="308" width="377"

//**What is it**// Eye Step is one of the many interactive interfaces developed by the company Eye Click. It makes use of floors, walls, and other flat surfaces as a medium to entice multiple users with its original purpose of market and promote brands in an innovative way. In addition, the product comes with a software and record list of pre-made effects that allows the client to edit and produce their own material, making this a sustainable investment.

//**How it Works**//

To work this interface, an image is projected on to the floor from a projector/camera above. An infra-red light source are mounted on to the camera to capture the users movements and inform the system of the types of actions that are happening in the area.

I know that this idea has been thought over many times, but this Eye Step is an actual product that carries the concept efficiently and is available on the current market. Although Eye Step is originally designed to advertise products in malls and others alike, the wide range of availabilities that this product offers makes me believe that it can be applied to communication and improving involvement in public spaces. When thinking about the Music Garden (my group space), it can transform the way the audience perceives the performances by provoking feedback and attract more people in the garden as a park when there are no performances season round. Some examples that this product can be used for includes: teaching dancing in relation to the music performed, pull up information about performances/artists, and attracting people to play a virtual game with each other or their pets when there are no performances. Some restraints of Eye Step is the uncertainty the projector/camera chance of getting damaged in case of precipitation and cold weather, not to mention where to hang the equipment in an outdoor setting with no roof. Safety of the equipment is an issue too, there are no security guards patrolling in a regular basis so there might be a possibility of theft if left in an outdoor setting. Lastly, the interactive floor doesn't include sound. Sound can be both a good and bad thing depending on the setting and the context of the product, but I believe that this can be made in to an improvement if we can integrate sound to the projection in a way that we can control it.
 * //Your Analysis//**

[|Eye Click Website]
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